How To Use SEO To Find Work
There are many ways a job seeker can look for work. Most people know about using job hunting sites like CareerBuilder, Dice, Monster and countless others. Many others people use social networking sites like Facebook, and LinkedIn to develop a professional network. What most people don’t give much thought to is to actually putting out a site dedicated to promoting themselves. This is a very important but often neglected step which will limit your potential opportunities if not done.
Using Search Engine Optimization (SEO) to find work is one of the best ways you can use to start increasing your opportunities. I’ll tell you my story below:
My Story
Every time I was in the job market over the past 5 years maybe 1/2 a dozen times I would always talk to a ton of recruiters. Almost everyone of them at some point would ask me to email them a copy of my resume. It got to be a real hassle if I was away from my computer for more than a few hours. Well, about a year ago I decided to finally do something about it. I created a site just dedicated to promoting myself and my resume.
I had used Google Analytics (Google’s web site traffic analysis tool) previously on this site and am always curious about the visitors to my sites and the statistics surrounding those figures. I figured I might as well add tracking to my resume site so I can see if can learn something. What I never began to think about was that recruiters were actually starting to contact me about finding me as a result of a search in Google. This was pretty cool despite usually having no interest to go to the location the jobs were in.
As of today I have had 25 keyword searches on Google that have brought 32 visitors to my resume site. Many of them were looking for specific skills and locations (Charlotte, Boston, and Louisville being the common ones).
How You Can Use SEO (Search Engine Optimization) To Find Work Today
- A Resume Site Posted Is Better Than No Resume Site: If you have a resume you might as well create a site and post it. You will loose out on opportunities from recruiters if they don’t see you in the search engines.
- Long Keyword Rich Resumes Generate Organic Traffic: I could never understand why they used to tell you to keep your resume short and brief as possible. I have several years of professional experience and have a very long several page resume. Recruiters and employers rarely if ever complained about this. Most of them saw this as a asset and thus would contact me non stop. If you want your resume to be picked up in the search engines and job sites more often you should use as many keywords related to your job that apply.
- Read About Search Engine Optimization: Reading about search engine optimization will give you ideas on how you can apply these principals to promoting yourself. You don’t have to be a expert either. Just understanding the basics will help you in promoting yourself and can increase your job opportunities promoted.
As you have seen using SEO (search engine optimization) to find work is a often overlooked but very valuable technique to help you find work.
Monday, June 27th, 2011